Integrated Marketing Manager

Job Locations US-VT
# of Openings
1
Category
Marketing
Deadline to Apply
3/5/2018

Overview

At VEIC, we pride ourselves on being a great place to work. Marketing is a core component of the work that we do. It is how we share our story, build partnerships, demonstrate leadership, engage customers, and expand our impact.

 

Before we get into the details:

 

VEIC is committed to building a work community that is inclusive and represents a vibrant diversity of background, experience, perspective, and thought. Climate change impacts all of us; however, we are impacted differently based on our identities and experiences. We all deserve a place at the table to make decisions about our collective future – we hope you’ll consider joining us as we work towards our vision for a healthy planet, thriving people, and energy justice.

 

Candidates across all markers of identity (age, race, gender, ability, communication style, etc.) are highly encouraged to apply!

 

What a day might look like:

You will oversee the marketing of corporate services and products in order to meet business goals—driving brand awareness and client engagement and retention across a wide-ranging portfolio. You will be responsible for developing, managing, implementing, executing strategic marketing plans for VEIC and its subsidiaries. You will work collaboratively with peers within the Communications team and across the organization to ensure effectiveness and coordination of messaging.

Responsibilities

How you’ll do it:

  • Work with Communications leadership to develop a strategic approach to marketing for the initiatives and service offerings of VEIC and its subsidiaries.
  • Collaborate with business leaders within the organization to align marketing strategies and implementation with business goals, ensuring that client, customer, and community engagement is effective.
  • Work toward implementing established strategies and meeting business goals by developing marketing plans and integrated campaigns. Do so using multiple channels, such as advertising, digital content, direct mail, social media, public relations, events, and more.
  • Oversee and coordinate the work of project managers, graphic designers, subject matter experts, and internal and external stakeholders responsible for contributing to campaigns. Use project management tools and practices that allow work to be completed on time and within budget.
  • Partner with associated Communications functions, including customer support, consumer insights, creative and digital services, public relations, and community engagement—to bring the full breadth of services to bear in support of VEIC and its subsidiaries.
  • Manage marketing sub-contractors as needed. This includes leading and implementing the competitive bid processes, writing scopes of work, supporting the execution of contracts, setting and managing to a budget, and supervising contractors.
  • Work with VEIC’s consumer insights team to initiate and scope research opportunities to sharpen understanding of markets and customers. Turn the findings into actionable insights and present them to Communications and Executive leadership.
  • Stay abreast of trends and best-practices in marketing and communications, and apply those learnings to your work. Teach and share knowledge with your colleagues.
  • Advocate internally for the role of marketing in order to leverage skills and knowledge across the organization.
  • Evaluate performance of marketing initiatives and drive continuous improvement based on results.
  • Get creative, take risks, act nimbly, have fun.

Qualifications

This job might be right for you if:

  • You have a strong personal commitment to the mission, vision, goals and values of VEIC.
  • You have a minimum of a Bachelor’s degree with seven years of marketing experience (BtoB experience preferred), five years of project management experience, and three years of managing contracts and budgets.
  • You have knowledge or interest in the energy industry.
  • You have a strong understanding of integrated marketing through traditional and emerging marketing channels.
  • You have experience facilitating teams in a cross-functional environment—mobilizing organizational resources to accomplish shared goals.
  • You are an excellent communicator, with both written and verbal skills, in responding to requests for marketing support, defining project scopes, documenting work, reporting results, and managing the work of others.
  • You have excellent project management skills, proven time management abilities, and excellent attention to detail.
  • You are able to creatively problem solve and bring forth innovative ideas in solving marketing challenges.
  • You have an understanding of qualitative and quantitative research methodologies, data synthesis, and can communicate recommendations/implications.
  • You have a passion for performance. You understand marketing analytics and are able to make meaning out of metrics and customer research.
  • You enjoy juggling many projects and are able to prioritize competing tasks with poise and resiliency.
  • You are skilled in computer programs including word processing, presentations, spreadsheets, and database software. You are able to learn new programs quickly.

 

Ideally, You Will Have:

  • Demonstrated experience managing, measuring, and optimizing marketing campaigns for multiple brands
  • Ability to work with many individuals across all areas of the organization
  • Sense of humor and positive outlook

 

Benefits and Perks

  • Medical, dental and vision insurance starting your first day of employment
  • $300/year reimbursement for any approved Well-Being related activity or purchase
  • $300/year reimbursement for any qualified energy investments through our Sustainability Benefit
  • $750/year to allocate incrementally to either Well-Being and / or Sustainability Benefit
  • 5 weeks of combined time off (CTO) for all new hires...increase in CTO at 5 years of service
  • 2 months paid sabbatical for all employees after 10 years of employment
  • Open concept office space with unique meeting spaces to foster creativity and innovation
  • Stocked kitchen with communal condiments, coffee and drinks
  • On-site gym access: treadmill, bike trainers, rowers, and full weight lifting gym, fitness class offerings and changing rooms with showers
  • Secure bike locker storage
  • Onsite electric vehicle charging stations
  • Community Solar options for Burlington Electric Department customers
  • Flexible work schedule in a culture of trust and autonomy
  • Lakeside office location in Burlington, VT with views of Lake Champlain and bike path access

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